BRAND & COMMUNICATIONS FOR DEFENCE & DUAL-USEMUNICH WORLDWIDE
INDEPENDENT THINKING. CONSISTENT DELIVERY.

Clear& consistent.

Brand strategy andmarketing communication for defence and dual-use.

MUNICH-BASED.
WORKING WORLDWIDE.

We sharpen your positioning, develop your brand and messaging, and manage your social media, from content planning to publishing.

Discuss your project
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ABOUT THE STUDIO01 / 10

We bring your story into focus.
Then help you put it to work.

STRATEGY IDENTITY COMMUNICATION

Your technology has moved forward. Your communication should too. We bring the message together and help you communicate it consistently.

To customers, partners, investors
and future colleagues.

OUR APPROACH02 / 10

Clarity comes first.

UNDERSTAND THE TECHNOLOGY.
FIND THE HUMAN RELEVANCE.

We start with your technology, business priorities and intended audiences. Then we define the message, create the materials and manage delivery through a clear review process.

/01
UNDERSTAND & DEFINE

Find the story.
Agree the direction.

We define positioning and messages for your technology and audiences.

/02
CREATE

Build the brand.
Make it usable.

We create a clear identity and practical templates for your team.

/03
MANAGE & DELIVER

Put it to work.
Keep it consistent.

We plan, publish and report on social content, with clear scope and approvals.

THE RIGHT PERSPECTIVE03 / 10
A SPECIALIST FOCUS.
A CONNECTED APPROACH.
COMPLEXITY CLARITY

Made for
what’s next.

A clear story for complex technology

We start by understanding your technology, business priorities and intended audiences. Then we define your positioning, company narrative and key messages so your team can explain complex capabilities clearly and accurately.

A brand system your team can actually use

We turn the agreed direction into a coherent visual identity, guidelines and practical templates. Presentations, social content and everyday materials can then communicate the same story consistently.

Ongoing execution alongside strategic advice

Once the foundations are in place, we plan content, coordinate copy and creative, and manage scheduling and publishing across agreed social channels. A recurring scope covers approvals and reporting, with support shaped around your internal team.

Agreed responsibilities and publication approvals

Before work begins, we agree deliverables, responsibilities, confidentiality arrangements and the review process. Client names, project details and materials are published only with approval, while additional services and channel responsibilities are agreed separately.

WHAT WE DO04 / 10

Services

(04)

Clarify your audience, sharpen your value proposition and establish a direction your whole company can move towards.

Audience prioritiesValue propositionBrand direction

Turn complex capabilities into accurate, understandable language. Build a company narrative and key messages your team can use consistently.

Company narrativeProduct languageTone of voice

Create a distinctive identity and a practical system that holds together across presentations, digital content and everyday communication.

Visual identityBrand guidelinesTemplates & applications

Plan, create and publish content. Coordinate approvals, manage agreed channels and report on what is gaining relevant attention.

Content planningCreative & publishingReporting

CHANNELS, DELIVERABLES AND PUBLICATION APPROVALS ARE AGREED FOR EACH ENGAGEMENT.

WORKS / SHOWCASE05 / 10

A clear story.
A coherent brand.
A lasting presence.

From defining the story to putting it to work. A flexible space for the identities, messages and communication we create.

STANDARDS & EUROPEAN DELIVERY
ISO 27001 compliantEU AI Act compliantISO 42001 compliantHosted & made in Europe
TESTIMONIALS06 / 10

A clearer story.
A stronger direction.

“The process helped turn complex technology into a clear story our whole team could use.”

ILLUSTRATIVE QUOTES, NOT CLIENT REVIEWS
01 / 03
THE TEAM07 / 10

People behind
the perspective.

Illustrative freelancer portraitIllustrative freelancer portraitIllustrative freelancer portrait+10
INDEPENDENT
FREELANCERS

A Munich base. A worldwide network.

We bring together independent specialists in strategy, design, content and marketing communication. A focused team comes together around each project, with clear responsibilities and a shared direction.

WAYS TO WORK TOGETHER08 / 10

A clear scope.
A clear starting point.

Choose the support you need. Positioning, messaging and branding are one-off projects; social media is ongoing monthly support.

01Positioning

Define who you are for, why you matter and how you stand apart.

  • One strategy workshop
  • Audience priorities & competitor overview
  • Value proposition & brand direction
  • Positioning summary + one review round
FROM€2,850/ per project
Let’s talk

02Messaging

Give your team a clear, accurate way to explain your company.

  • One messaging workshop
  • Company narrative & key messages
  • One product explanation
  • Tone-of-voice guide + one review round
FROM€2,250/ per project
Let’s talk

03Branding

Turn an agreed positioning into a practical visual identity.

  • Logo, colour palette & typography
  • Compact brand guidelines
  • One presentation & one social template
  • Final files + two review rounds
FROM€5,250/ per project
Let’s talk

04Social media

Keep one company channel active with a consistent, approved story.

  • One company channel · four posts / month
  • Monthly plan, copy & static post design
  • Approval coordination & publishing
  • Monthly report · client-supplied source material
FROM€1,185/ per month
Let’s talk

Indicative starting prices, excluding VAT where applicable. Each quote confirms the scope and fee before work begins. Branding assumes an agreed positioning; services can be booked separately or combined.

Already have a team? We can work alongside your team on any service. The scope is tailored to the support you need.

Founder accounts, extra channels, moderation, inbox management, paid media and ad spend, photography, filming and crisis response are scoped separately. Technical claims and publication permissions remain subject to your approval.

ASK US09 / 10

FAQs

A SPECIFIC QUESTION?Get in touch
01Who do you work with?

Fridhaim focuses on defence and dual-use companies: from technical founders establishing their first credible market presence to specialist businesses and internal marketing teams.

02Can we start with one service?

Yes. A focused project can address positioning, messaging or branding around a defined objective. We agree the deliverables and responsibilities before work begins.

03Do you manage social media as well as strategy?

The proposed offer includes content planning, copy, creative coordination, scheduling, publishing and reporting. Channels and approval responsibilities are agreed for each engagement.

04Can you work alongside our internal team?

Yes. The collaboration can add strategic or creative capacity to the people already responsible for your marketing, with clearly agreed roles and review stages.

05How do you approach confidentiality?

Publication permissions and confidentiality procedures must be agreed before detailed work begins. Please keep your first enquiry non-sensitive and do not send classified information or restricted technical files.

06How much does a project cost?

Positioning starts at €2,850, messaging at €2,250 and branding at €5,250 per project. Monthly social-media support starts at €1,185 for one company channel and four posts. These are indicative starting prices excluding applicable VAT; the final scope, schedule and fee are agreed before work begins.

LET’S TALK10 / 10

What’s
next?

A sharper position, a stronger brand
or consistent social media.
Start with the business challenge.

MUNICH-BASED.
WORKING WORLDWIDE.

Please keep your first enquiry non-sensitive. Do not send classified information, restricted technical files or confidential customer details.

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